Released on: July 10, 2008, 2:11 am

Press Release Author: Saravanan

Industry: Marketing

Press Release Summary: Webmaster learns a costly SEO lesson. Neglect of Webmaster
and IT people proves fatal for online PR and SEO firm. Website witnesses major loss
of traffic and revenue after change in IP address.


Press Release Body: Newark, US, July 10, 2008 -- Online PR and marketing firm
PressReleasePoint reported major drop in revenue and traffic as a result of change
in website IP address. IP address of their site was changed two weeks back when
their data center was moved from Dallas to Newark. Within few days they noticed drop
in traffic and leads. Investigations traced the problem to new IP address which was
in blacklist IP database. Newly assigned IP address was actually blacklisted back in
2003 because it was used by some ISP\'s to assign dynamic IP address for home users
at that time. Search engines dropped their website from search results because of
this incorrect listing in SORBS dynamic IP block.

SORBS stands for Spam and Open Relay Blocking System. It is a popular database used
for catching spam. It is a live database of blacklisted IP addresses. As a
cautionary measure it also blocks IP addresses used by ISP\'s to dynamically assign
network address for home users. Some times ISP\'s retire their dynamic IP list for
use as static IP by web hosting companies. Problem occurs if web hosting companies
fail to initiate action to remove this IP address from SORBS black list database.
New websites blithely using this blacklisted IP address as static IP will be thrown
out of search index. Mails originating from such servers will be stopped by spam
filters.

It is ironic that online PR and SEO firm, supposed to be experts in their field, is
loosing business because of their own SEO mistake. PressReleasePoint is a ten member
firm doing business in the area of press release distribution to media and press
release optimization for search engines. They used to rank well on SERP (search
engine result page) for terms like free press release and press release
distribution. Now their sites shows up only after 20 pages in SERP . This incident
shows that nobody knows everything in this evolving discipline of search
optimization.

\"It started when we are forced to migrate to a more roomy and advanced data center
in Dallas. Everything appeared normal after migration. Within few hours customer
started complaining about missing emails. Soon I learnt that our new IP address is
in SORBS blacklist database. I am shocked\" says Webmaster, PressReleasePoint. \"Our
only hope now is to get IP address out of SORBS. If it doesn\'t work we may try to
move to a new data center or get a fresh IP address. So let us wait and see what
happens\"

Webmasters and SEO experts must learn a lesson from this incident. First, they must
thoroughly check their new IP address while moving to dedicated or VPS hosting plan.
Second, mistakes do happen even if we are careful. So Internet based business and
e-commerce sites must have well thought out risk mitigation plan for every stage of
their business. It is time to think thoroughly. Moreover webmasters must stop
relaying on search engines as only major source of traffic.

It is also a call for all search engines to improve their algorithm. It is in every
ones interest we request search engines to stop penalizing websites for reasons that
is not their fault.

About PressReleasePoint.

Founded in 2006, PressReleasePoint is a young ten member firm specializing in small
business marketing through news distribution. They are a new breed of online PR and
marketing business. Some of the services offered by them are media clipping service,
news wire, buzz and meme monitoring service, press release writing, press release
optimization and press release distribution service. They also run a online news
portal PressReleasePoint.com where anyone can submit free press release. They also
offer content syndication services. Their primary selling point is good service for
affordable (low) price. Some of their services are very popular among small set of
PR and SEO professionals who know about them.

Web Site: http://www.pressreleasepoint.com/

Contact Details: Contact :
Saravanan
PressReleasePoint
Newark, US
+91 44 222 656
saravanan2@pressreleasepoint.com
http://www.pressreleasepoint.com/